and-in-the-beginning-was-intersport-bruendl-kaprun
Already in 2001, with Intersport Bründl in Kaprun/Austria, K.U.L.T.OBJEKT planned and realized a complex adventure environment with multimedia contents. 36 kilometers of media cable, 3 huge racks and complex software were necessary at that time to be able to control the flat screens, embedded in the scenery and furnishing elements, a Dolby Surround Sound System, projectors, and partly extendable screens. Filled with superlatives the specialized press reported on the “most modern sports shop of the Alps”. Quotation S&SD: "Highly pleased, the management found that here the holistic requirement for the implementation of visual merchandising, adventure environment, multimedia effects, and the building`s architecture is accounted for.For K.U.L.T.OBJEKT above all this was a milestone within the development of K.A.P.s service offer, which resulted in no less interesting major and minor projects. „The alternative to entertainment is better entertainment. Retail sale is a struggle with boredom, and only the one that entertains customers the most will invite them to stay.” "Visiting a well made shop therefore is like going to Mass.
” "Marketing today is like worship for customers. The rock-event-zone in the new Intersport Bründl is like a modern altar, upon which we (= the providers) sacrifice in order to propitiate the gods (= the customers). "
Dr. David Bosshart
CEO Gottlieb-Duttweiler-Institut